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Crafted to engage the culturally curious, 'Page 1' collects the
responses of 70 international graphic designers when posed with the
same brief - to design and lay out the first page of 'Great
Expectations' by Charles Dickens.
Consider this simple conundrum: is it possible to be a bad good
designer or a good bad designer for that matter? If the answer is
yes then which is preferable and what does this reveal about the
relationship between ethics and design practice? Good: An
Introduction to Ethics in Graphic Design seeks to answer these
questions. Graphic design is in ethical flux. Good comes at a time
of growing disenchantment with style-led design solutions and the
pursuit of self-expression alone and yet vacuous design judgements
are still made without any real analysis of the criteria used. The
terms good and bad are repeatedly applied without qualification
whilst the relationship between personal and professional ethics is
far too contentious to do any more than give cursory consideration.
Despite recent manifestos and themed publications on design for
good graphic designers have yet to examine what such terms really
mean: in a time of relativism it has been far too divisive to do
so. Good takes philosophy as its starting point but is not a
philosophy book. It seeks to marry abstract ideas with practical
application, removing some of the mystique that surrounds
philosophy and highlighting its relevance for us all. Designers are
people. This book seeks to engage designers in a debate about their
profession and in an analysis of their value and worth. The
decisions we make define us, in our ethical choices we reveal who
we are.
The title incorporates contextual essays that explore how cultural
theory can be applied to the real-world practice of graphic design,
and are discussed by designers such as Neville Brody, Michael
Bierut and Joan Farrer. This title helps students to develop sound
critical judgment and informed strategies for the conception of new
ideas that accurately reflect the current zeitgeist. All arts
graduates study cultural theory as a part of their degree courses.
This title is a companion guide to this theory; it has been edited
to fit broadly into the diverse curricula of art schools and
colleges around the world and is tailored for course adoptions.
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R398
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